Purpose-built for scaling VSOs

Veterinary portfolio intelligence. Now agentic.

RollSuite unifies data across every PIMS in your veterinary portfolio—AVImark, Cornerstone, ezyVet, and more. Consolidate financials, track clinic performance, and automate reporting with agentic AI.

Portfolio EBITDA
$8.7M
+11.4%
Clinics
38
DVMs
142
Revenue
$3.1M+14.2%
Avg Transaction
$287+6.3%
New Clients
1,240+18.7%
What you get

Built for VSO operators and their sponsors.

Consolidated Visibility

All Clinics. One Dashboard.

See revenue, visits, and operational KPIs across every practice in your portfolio. Real-time data from every PIMS, unified into a single source of truth.

Zero Disruption

Keep Your Systems.

We connect to your existing practice information management systems via secure APIs and data extracts. No rip-and-replace. No workflow changes for your clinical teams.

Audit-Ready Reports

Institutional Grade.

Generate board-ready financials and lender packages in minutes. Traceable data lineage from source PIMS to consolidated reports.

Normalized Service Codes

Apples to Apples.

Different PIMS tools encode the same services differently. RollSuite normalizes procedure codes across AVImark, Cornerstone, ezyVet, and more—so you can compare clinics accurately.

Dashboards & Integrations

Every system. One platform.

RollSuite connects to the full stack of veterinary operations—PIMS, marketing, finance, procurement, HR, and diagnostics—so your data lives in one place.

RollSuite
Practice Information Management
AVImarkCornerstoneezyVetShepherdNaVetorCovetrus PulseIDEXX NeoDigitail
Marketing / Sales
Google AdsLocaliQCallRailWeavePetDeskDemandforce
Finance
Sage IntacctQuickBooksBespoke Spreadsheets
Procurement & Inventory
CovetrusPatterson VeterinaryMWI Animal HealthVetSource
HR & Payroll
ADPPaycorPaylocity
Diagnostics & Lab
IDEXX Reference LabsAntech DiagnosticsZoetis VETSCAN

Within minutes after integration, your VSO will have a live dashboard with thousands of veterinary industry KPIs and modules.

Search
Huddle
AB
38Evergreen Vet Group
All DVMs
DashboardRevenueCollectionsBillingAppointmentsClientsInventoryTable Builder
Show Revenue:
GROSSNETNET ALL
ENTEREDAPPLIED
Revenue Totals
Net Revenue
$9,284,310
Revenue per DVM
$65,383
Avg Transaction Value
$287
The VSO data problem

Scaling a VSO creates a data fragmentation crisis.

5+
PIMS per VSO

Integration Indigestion

Every acquisition adds another practice information management system, another data silo, another reconciliation nightmare. Your finance team is stitching together AVImark exports with Cornerstone reports and ezyVet queries—manually.

3–6
Months to Close

Stale Financials

By the time you consolidate financials across the portfolio, the data is stale. Board meetings rely on outdated numbers. Lender covenants get tested with uncertainty. You're flying the plane without instruments.

40+
Hours / Month

Excel Hell

Your finance team drowns in spreadsheets. Manual data entry introduces errors. Institutional investors question the numbers. And every new clinic acquisition multiplies the problem.

Agentic AI

Agents that work your veterinary data for you.

RollSuite agents continuously monitor your portfolio, surface anomalies, and take action—so your team can focus on strategy instead of spreadsheets.

Anomaly Detection

Agents scan revenue, visit volume, and inventory data daily to flag outliers before they become problems—appointment no-shows up 40% at a location, sudden drops in average transaction value, or unexpected AR spikes.

Automated Reporting

Board decks, lender packages, and monthly operating reports assembled automatically from live data. Agents compile, format, and distribute on your schedule—no analyst time required.

Proactive Alerts

Get notified the moment a KPI crosses a threshold you set. Agents push alerts to Slack, email, or your dashboard so the right person acts immediately—not at the next monthly review.

Built for every seat at the table

One platform, tailored to every role.

Whether you lead finance, operations, marketing, billing, corporate development, or sit on the board—RollSuite surfaces the data your role demands, the way you need it.

FinanceOpsMarketingBillingCorp DevInvestors
Finance & Accounting

From chaos to clarity.

Unified data extraction

Easily pull data from disparate practice information management systems into one place—no manual exports or spreadsheet wrangling.

Automated report distribution

Queue or distribute financial reports automatically to the right stakeholders on the schedule you define.

Auditor-friendly overrides

Handle exceptions with overrides that leave notes for auditors, keeping your books clean and your audit trail intact.

Sophisticated financial models

Create sophisticated financial models like cashflow waterfalls that update in real time as underlying data changes.

RollSuite — Finance
Finance/Collections/Waterfall

A: Billables Percent Credited Waterfall

i
Pacific RegionQ4 2025
RegionLoc CodeLocationWk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9Wk 10Wk 11Wk 12Wk 13
Pacific201Pawsitive Care87%0%77%17%17%2%0%0%0%0%0%0%0%
Pacific315Summit Vet Clinic11%4%41%0%19%2%0%0%0%5%2%9%3%
Pacific428Evergreen Animal38%15%25%17%0%2%0%0%0%0%0%0%0%
Pacific112Valley Vet Group100%0%0%0%0%0%0%0%0%0%0%0%0%
Pacific507Coastal Paws46%9%0%2%25%2%0%0%0%0%11%3%1%
Pacific623Maple Leaf Vet58%16%2%2%0%7%5%1%0%0%0%0%1%
Pacific734Harbor Animal Care28%7%39%26%0%0%0%0%0%0%0%0%0%
Pacific841Ridgeline Vet41%2%11%1%2%0%2%0%3%3%32%0%0%
Rows: 8   Total Rows: 8
CSV
XLS
Operations

The metrics that matter for VSOs.

Track the operational KPIs that drive veterinary practice value—across every clinic, every DVM, every day. No more waiting for month-end spreadsheets.

Revenue per DVM
Average Transaction Value
New Client Growth
Client Retention Rate
Collections %
AR Aging (>90 Days)
Visits per Day
Inventory Turnover
Marketing

See which channels actually drive new clients.

RollSuite connects marketing spend to actual new client revenue across every location—so you stop guessing and start optimizing.

  • Attribute new clients back to Google Ads, PetDesk, Weave, and more
  • Compare cost-per-new-client across channels and locations
  • Identify top- and bottom-performing clinics by marketing ROI
  • Track same-store new client growth month over month

Monthly Spend by Channel

Last 6 months
Google Ads$38K
PetDesk$16K
Weave$11K
LocaliQ$7K
Direct Mail$4K

New Client ROI by Location

Cost per Client vs Volume
Cost / ClientNew Clients →
Pawsitive Care
Maple Leaf Vet
Coastal Paws
Valley Vet
Evergreen Animal
Harbor Animal
Ridgeline Vet
Summit Vet
Best ROI
Low cost, high volume Moderate High cost, low volume
Billing & Collections

Collections visibility across every clinic.

Track AR aging, collections rates, and invoice status across your entire portfolio. Identify underperforming locations before revenue leaks compound.

AR >90 Days
$98K
−19.3%

Portfolio-wide aging visibility with automated alerts when thresholds are breached.

Collections Rate
94.8%
+3.6%

Track collections as a percentage of revenue at every level—clinic, DVM, service category.

Invoice Disputes
2.4%
−1.2%

Identify dispute patterns by service, payment method, and location to reduce write-offs.

Corporate Development

Diligence-ready data from day one.

Whether you're acquiring a single clinic or rolling up a regional veterinary platform, RollSuite gives your corp dev team instant visibility into target performance—before the LOI is signed.

  • Standardized financial data across disparate PIMS systems within days
  • Pre-built QoE templates that map to veterinary-specific revenue drivers
  • Integration playbooks that cut post-close onboarding from months to weeks
  • Side-by-side benchmarking of targets against your existing portfolio

M&A Acceleration

LOI to data room
6–8 weeks
1-2 days
PIMS integration
3–6 months
1-2 weeks
Financial normalization
Manual / Excel
Automated
Portfolio comparison
Not available
Real-time
For Investors & Board Members

Portfolio visibility that scales with your thesis.

Real-time operating dashboards, automated board decks, and cross-portfolio benchmarking—so you can focus on value creation, not data collection.

Board-Ready Reporting

Automated monthly operating reports with revenue, collections, EBITDA, and DVM-level detail. Delivered on schedule without analyst hours.

Cross-Portfolio Benchmarking

Compare KPIs across every platform company and clinic. Spot underperformers, surface best practices, and quantify operational improvements.

Value Creation Tracking

Map every operational initiative to EBITDA impact. Track same-store growth, integration synergies, and margin expansion from acquisition to exit.

Success Team

A true partner, not just a vendor.

Every RollSuite customer gets a dedicated success team that understands veterinary medicine from the exam room to the boardroom.

Veterinary Industry Experts

Our success team includes seasoned veterinary industry operators who understand the nuances of VSO management—from service coding to DVM compensation models.

  • Weekly or monthly standing meetings with your team
  • KPI reviews and benchmarking against industry standards
  • Onboarding playbooks tailored to your portfolio size
  • In-app chat support for your full org

Forward Deployed Engineers

Need a module that doesn't exist yet? Our engineering team embeds with your organization to build custom dashboards, workflows, and integrations purpose-built for your VSO.

  • Custom modules and reports for your specific org structure
  • Bespoke integrations with proprietary internal tools
  • On-site or virtual embedded engineering sprints
  • Rapid iteration—new capabilities in days, not quarters

How the partnership works

01

Kickoff

Meet your success team—including our veterinary advisor—and align on goals and KPIs.

02

Integration

We connect your PIMS platforms and build your custom dashboard in the first weeks.

03

Cadence

Weekly or monthly check-ins to review performance, surface insights, and prioritize requests.

04

Build

Forward deployed engineers deliver custom modules and iterate based on your feedback.

Case Studies

How VSOs scale with RollSuite.

From emerging platforms to 100+ location portfolios, see how veterinary operators use RollSuite to drive visibility and value creation.

FinanceIntegrations

Regional VSO unifies 5 PIMS platforms in 4 weeks

A 28-location Southeast VSO replaced manual Excel consolidation with RollSuite, cutting their close cycle from 6 weeks to under 10 days.

80%faster month-end close
OpsDashboard

PE-backed platform gains real-time portfolio visibility

After acquiring 22 clinics across 4 states, the sponsor needed a single view of revenue and collections. RollSuite delivered it in weeks.

3xfaster board reporting
BillingWorkflows

VSO reduces AR >90 days by 19% using automated alerts

Automated aging alerts and DVM-level collection tracking helped a 35-location VSO recapture outstanding revenue across their portfolio.

$890Krecovered in 90 days

Common questions

How does RollSuite connect to veterinary practice information management systems?

We connect to AVImark, Cornerstone, ezyVet, and other PIMS tools via secure APIs or data extracts, normalize service codes, and keep data synchronized—without changing clinical workflows.

What KPIs do you support?

We support revenue per DVM, average transaction value, new client growth, client retention, visits per day, AR aging, inventory turnover, and many more. Users can also define custom KPIs specific to their portfolio.

How fast can you deploy across my entire platform?

We can deploy across an entire VSO platform in 6–9 weeks without ripping and replacing existing software. Most clients see initial data within the first 2 weeks.

Do you replace our existing PIMS?

No. RollSuite sits on top of your existing systems. We ingest data from every PIMS in your portfolio and normalize it into a unified data layer. Your clinical teams keep working exactly as they do today.

RollSuite

Integration is no longer a bottleneck.

Connect every PIMS, unify every metric, and start making decisions from a single source of truth.